Professional Development: Build Up Your Members’ Skills

Your members want networking opportunities, classes, and programs to help them improve and rise in their industry. Sound like something you can offer?

How your association can assist with professional development, and more, in today’s Social Media Roundup:

You got skills

Good News for Associations! There’s More Work To Do http://t.co/Rt304wFGvr  (opens in a new tab)

— YourMembership (@yourmembership) March 6, 2013  (opens in a new tab)

Want to help your members reach their goals? Of course you do. A survey shows most U.S. professionals’ top goals for 2013 include learning a new skill and building more professional relationships. As Christina Smith, director of content and client marketing at YourMembership.com, points out  (opens in a new tab), your association can give your members a helping hand. It might mean taking time to organize and promote your offerings, but your members will thank you. How does your association help its members reach their professional goals? (ht @yourmembership  (opens in a new tab))

On The Campaign Trail

Managing social media campaigns http://t.co/kjkI4yV2Wk  (opens in a new tab) #nonprofit  (opens in a new tab) #assnchat  (opens in a new tab) #nptalk  (opens in a new tab) #csae  (opens in a new tab)

— CSAEBC (@CSAEBC) March 6, 2013  (opens in a new tab)

Social media campaigns aren’t just a trend. In marketing, these are the most engaging ways to reach your community, not to mention often the cheapest. However, for these campaigns to be successful, they need attention. “Creating a social media campaign is not a one-time event. You need a social media management team to manage and monitor the social media campaigns,” Jessica Davis, content strategy specialist with Godot Media, writes on SocialFish  (opens in a new tab). Constant content updates and engagement on several different platforms demand that kind of hands-on work. Get more tips and tools, and see examples of some campaigns that really stand out. (ht @CSAEBC  (opens in a new tab))

What are you sharing today? Let us know in the comments.

(iStockphoto/Thinkstock)