Social Media Roundup: Tradeshows Expected to Blossom

It’s not easy for an industry to grow, but remaining stagnant is not our style.

Find out why, and more, in today’s Social Media Roundup:

Growth Chart

https://twitter.com/InsightsChick/status/313714218945888259

Tradeshow organizers rejoice! Projections for 2013 show a slow but certain growth in the conference industry. The Center for Exhibition Industry Research discovered that between 2011 and 2012, the industry grew very little. Michael Hughes, managing director of research and consulting at Red 7 Media, covered the survey results  (opens in a new tab). What does he think will put tradeshows and conferences ahead? Managing risks with creativity. “Leading firms in healthy industries are seeing good growth and likely strong profitability. They are also open to new ideas. There’s enough confidence in these types of firms to do something big and different today at your shows. Be more creative with your key partners.” (ht @InsightsChick  (opens in a new tab))

Talk it out

I’ve been saying this for years: Communication is a path, not an event by @ThisIsSethsBlog  (opens in a new tab) http://t.co/rRxG1a3xcS  (opens in a new tab) #eventprofs  (opens in a new tab) #assnchat  (opens in a new tab)

— Adrian Segar (@ASegar) March 18, 2013  (opens in a new tab)

To communicate, there needs to be an exchange of ideas. Whether it’s your attendees or your staff, no one likes to be lectured. This poor form of communication. If you’re trying to make a point, you should have an open conversation with your audience. Author and Squidoo.com founder Seth Godin believes dialogue is key to communicating  (opens in a new tab). “‘Let’s talk,’ uses today’s interaction to make it more likely you have one tomorrow. And a dialogue leads to connection, which leads to trust which leads to engagement,” he writes. (ht @ASegar  (opens in a new tab))

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