Add Google+ To Your Event Planning Strategy

Sure, Google+ hasn’t been the breakout social media platform many expected. But you should still use it.

The boost Google+ can give your social media presence, and more, in today’s Social Media Roundup:

Getting Juice Out Of Google+

Why should #Eventprofs  (opens in a new tab) Care about Google Plus? http://t.co/w7gx17xGNt  (opens in a new tab) via @BusyEvent

— info (@LBIAudioVideo) April 10, 2013  (opens in a new tab)

The problem with Google+ is that everyone has it, but not many people use it regularly. Since its launch, it’s been a desert of content. However, from search results to virtual meetings, Google+ isn’t a content graveyard. It has plenty of tricks for event planners, such as SEO and segmented notifications. “Google+ pages that are updated more often actually show up higher than websites not connected to Google+. This means that when someone goes to Google and searches ‘Event Planner’ they are first seeing the accounts which rate highest on Google—many of those rating higher because they are posting on their Google+ pages,” Nicolette Anderson explains on BusyEvent  (opens in a new tab). What social tools are in your event-planning strategy? (ht @LBIAudioVideo  (opens in a new tab))

Facebook Ad Authority

What you need to know about Facebook Ads http://t.co/eTjyYzKK1a  (opens in a new tab) #nptalk  (opens in a new tab) #assnchat  (opens in a new tab) #nonprofits  (opens in a new tab)

— SSULive (@SSULive) April 10, 2013  (opens in a new tab)

A lot gets lost in the Facebook News Feed. If you’re purchasing an ad, you definitely don’t want to filter in the wrong way. SEOMoz’s senior director of online marketing, Lauren Vacarello, goes through “5 Steps to Facebook Authority  (opens in a new tab).” In the 20-minute video, she explains how Facebook relies on different types of ads, such as marketplace ads and premium ads. Each offers a different type of experience, and as a planner, you know how to grab your audience’s attention. Have you advertised on Facebook? Share the outcomes in the comments! (ht @SSULive  (opens in a new tab))

What links have you been sharing today? Let us know in the comments.