Social Media Strategy: From Big Ideas To Practice

What do you get when you place some of the world’s most influential social media and consumer thinkers in one room? Big ideas about how to engage and connect. And even if you aren’t there to hear those ideas yourself, you can latch onto them.

That and more in today’s Social Media Roundup:

Social Thinking

7 Big Ideas From The Atlantic’s New York Ideas Conference http://t.co/vAOlkSH8B9  (opens in a new tab) #ideas  (opens in a new tab) #eventplanner  (opens in a new tab) #eventprofs  (opens in a new tab)

— Bay Stage Live (@BayStageLive) May 14, 2013  (opens in a new tab)

The marketing and technology industries have their own ideas about how consumers think and what they want. But what about when the consumers in question are your members? Simple: Study how they consume content and how they interact with others in their community—and listen to what they need. With the right approach, you can draw their attention to you. Check out some of the ideas that came out of The Atlantic‘s New York Ideas Conference  (opens in a new tab), such as the value of simple design, visual storytelling via social media, and using a personal voice for making social media calls. (ht @BayStageLight  (opens in a new tab))

Taking Cues From OTHERS

https://twitter.com/AstoundingEvent/status/334378967849107456

What better way to learn than by studying what others are doing? There isn’t just one great social media genius in the world—there are several influencers to take notes from. If you’re new to the social media scene or just looking for some inspiration, Forbes‘ Top 50 Social Media Influencers is a great well to draw from. Donna Kastner, director of education and engagement at Velvet Chainsaw Consulting, has some suggestions for conference planners on how to make the most of this list  (opens in a new tab). Here’s one: Think of all these influencers as potential speakers for your next conference. (ht @AstoundingEvent  (opens in a new tab))

What links have you been sharing today? Let us know in the comments.