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Social Media Roundup: Teen Says Facebook Is, Like, So Over

A teenage columnist says none of her friends use Facebook, which could mean big trouble for the social network’s future. Plus: how your association can connect with the local community.

Heads up: this content is over 5 years old, so some information may be out of date.

If your organization is trying to reach younger people, Facebook may not be the place to find them. Find out why they’re turning to other social networks.

The details, and more, in today’s Social Media Roundup:

Facebook Uncool

Is Facebook losing teens? Yes, according to a teenage columnist at Mashable. In an article with the striking title “I’m 13 and None of My Friends Use Facebook,”  (opens in a new tab) middle-schooler Ruby Karp writes, “Facebook is losing teens lately, and I think I know why.” Among her reasons: Her parents (and her grandma, apparently) are on Facebook. That’s in line with a recent study from the Pew Research Center that found that older adults are increasingly using social media. Ruby is concerned that her mom may see pictures posted by her friends of her at a keg party or doing something else that could get her into trouble. So people her age are using next-gen social networks that presumably their parents haven’t discovered yet. What are they? Ruby mentions Instagram, Vine, and Snapchat. (ht @mukhtaryare  (opens in a new tab))

Get Local

Support your community: Getting involved in your community can help your association drum up publicity and reinforce its good name. So how do you do it? Sarah Hill at MemberClicks has five suggestions  (opens in a new tab). The first one: Do what you do best. Utilize your members’ interests and skill sets. For example, building and construction associations could help build houses for Habitat for Humanity. (ht @MemberClicks  (opens in a new tab))

What links are you sharing today? Let us know in the comments.

(iStockphoto/Thinkstock)

Chris Brandon

Christopher Brandon is a contributor to Associations Now.

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Tags: #Marketing #Social Media #Technology #teenagers

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