Wednesday Buzz: Making the Most of Mobile

So your meetings have made the move to mobile, but your members still need more at their fingertips.

From collecting data about attendees’ behaviors to assessing a need for event apps, mobility is a mainstay that must constantly be regulated. In an article for Cvent, Michelle Bruno, president of Bruno Group Signature Events, says  (opens in a new tab) event planners can exceed expectations by taking advantage of mobile technology beyond providing a strong WiFi connection. For instance, she cites the rise of wearables as a trend event planners should take into account.

“Soon, smartphones, tablets and laptops won’t be the only mobile devices at the meeting, and planners will have to start thinking about integrating all types of ‘things’ that connect with the internet—glasses, bracelets, watches—into the meeting mix to appropriately direct attendee attention toward the meeting content and programming,” she writes.

Tweet of the Day

Don’t Give Up – How you CAN get your board on board with social media via @socialbrite  (opens in a new tab) @CarolineAvakian  (opens in a new tab) http://t.co/hND2xwT4Zw  (opens in a new tab) @johnhaydon  (opens in a new tab)

— Cynthia Remec (@BoardAssist) March 17, 2014  (opens in a new tab)

Help support social media initiatives: Socialbrite managing partner Caroline Avakian offers  (opens in a new tab) a guide on helping your less social-media-savvy coworkers learn the art and importance of pinning, tweeting, and liking.

Other Good Reads

“But sometimes, that’s what it takes to create a hit product”: Inc. Magazine Senior Writer Ilan Mochari says  (opens in a new tab) that when it comes to mastering the hit-making process, leaders should reflect on criticism and question if they’re giving customers the value they deserve.

Make your message clear: In a guest post on Kivi’s Nonprofit Communications Blog  (opens in a new tab), Kristan Allen, director of marketing and communications at the Mentoring Partnership of Southwestern Pennsylvania, shares insight into concise key-message creation. Hint: “Keep it simple, sweetheart.”

“Many conferences foster and nurture family-like units,” Velvet Chainsaw’s Jeff Hurt explains  (opens in a new tab). As members return to the comfort of reliable conferences, associations build lasting and loyal relationships as well as an expanding network of newcomers.

Enough is enough: SCDdaily reveals  (opens in a new tab) how a large association board can be ineffective, unproductive, and a hindrance to progress.

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