Wednesday Buzz: The Tweet That Took 45 Days to Construct

There’s a method to the fast-paced, rapidly evolving madness of social media, and those who don’t spend all hours of the day glued to multiple feeds can learn from the dedicated individuals who do.

Business Insider recently checked out  (opens in a new tab) the inner workings of digital-design and advertising firm Huge to get insight into the aggressive fight to grab the attention of the world’s always-occupied eyeballs. And, as it discovered, there can be a wide gap between neophytes and pros.

“After all, the allure of social media is that it’s open to anyone who wants to participate,” reporter Aaron Taube writes. “How, then, does one differentiate between an expert and the more than 800 million amateurs who log in to Facebook each day?”

Sometimes, the key to social media success is a rapid response; at other times, it means bringing graphic designers and copy editors into the mix to craft a tweet such as the one for President Cheese below, which was worked on for weeks:

Sharing a Camembert with friends? (How generous!) Get the best flavor by serving at room temperature. #artofcheese  (opens in a new tab) pic.twitter.com/R6iWPeKv1z  (opens in a new tab)

— Président Cheese (@presidentcheese) April 30, 2014  (opens in a new tab)

Though your association may not be in the habit of spending more than a month on a single tweet, attention to design and messaging can serve as a reminder that, given the conversational nature of social media, there often needs to be a conversation within your organization to properly plan outreach efforts.

Today’s hashtag

Don’t forget to include the hashtag #FHRBOC  (opens in a new tab) in all of your conference tweets!

— ASAE (@ASAEcenter) May 28, 2014  (opens in a new tab)

Want to follow along with the conversations taking place at the 2014 Finance, HR & Business Operations conference? Keep tabs on the #FHRBOC hashtag  (opens in a new tab).

Other Good Reads

Getting tired of YouTube? That’s reportedly Yahoo’s next big hope  (opens in a new tab), with rumors mounting that the internet behemoth will soon be launching a video portal to challenge Google’s monolithic platform.

The most powerful women in the world, as ranked by Forbes, have been revealed  (opens in a new tab). Leaders in business, entrepreneurship  (opens in a new tab), tech  (opens in a new tab), and entertainment  (opens in a new tab) are given particular attention. We’re rooting for an associations category next year.

The ever-shifting News Feed, the main venue through which friends and organizations interact with Facebook users, will undergo a slight revamp  (opens in a new tab), placing less emphasis on automatic updates via third-party apps and more on content intentionally shared  from those apps. It could give a boost to associations looking for a spot in users’ increasingly crowded feeds.

Risk-taking isn’t the answer. Instead, follow the example of successful entrepreneurs and focus on minimizing the risks that stand in the way of your innovative efforts, Inc.com declares in this article  (opens in a new tab).

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