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Blasts From the Past for Back to the Future Day

Organizations and companies are donning their self-lacing shoes and celebrating the day Marty McFly visited the future.

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Today is the exact day Marty McFly and Doc took the time-traveling DeLorean for an adventure in the film Back to the Future II. And as with any holiday, fictional or not, organizations and brands are hoping their celebrations will prompt members and customers to exclaim “Great Scott!”  (opens in a new tab)

Nonprofit group We’re Going Back  (opens in a new tab) is holding a celebration worthy of the most hardcore Back to the Future fans. The five-day event will include a tour of the Universal Studios movie set and a chance to try out the hoverboard Marty used in the second film. All proceeds from the bash will go to Team Fox  (opens in a new tab), an organization that supports Parkinson’s disease research.

Team Fox has also partnered with Royal Caribbean to offer the chance to enjoy a Back to the Future cruise  (opens in a new tab). Those who climb aboard will sail with members of the cast and crew aboard Royal Caribbean’s largest ship, the “Oasis of the Sea” and raise even more money for Parkinson’s research.

Among the many tweets sent with the #BackToTheFuture hashtag was Google’s headline-grabbing “confidential PDF”  (opens in a new tab) with blueprints for a Flux Capacitor, the technology that turned Doc Brown’s average DeLorean into a space-bending time machine.

Tweet of the Day:

Robert Half  (opens in a new tab), a professional staffing service, has announced the release of its 2016 Salary Guide  (opens in a new tab). Covering an array of jobs, the guides can make a great starting point for your next round of salary negotiations.

Other Good Reads:

Hackers may have an unhealthy obsession with health organizations. Eweek reporter Nathan Eddy delves into a recent survey  (opens in a new tab) spotlighting the digital dangers facing health organizations.

Could your organization’s Instagram presence be stronger? These steps may help  (opens in a new tab) raise your photo profile to a level you’ve always pictured.

Is your association not getting its hoped-for results? Perhaps it’s time to bring some new skills to the table. Nonprofit Quarterly looks at the benefit of having “hard skills”  (opens in a new tab) when it comes to advocacy.

(JD Hancock/Flickr)

Eli Zimmerman

Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym.

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Tags: #Business #Fundraising #Live Events #pop culture

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