Article Marketing / Communications 1 min read
Executive Summary: Ross Brown
Ross Brown, the marketing & membership director of the Association Of State Dam Safety Officials in Lexington, Kentucky, is an advocate for treating an association like a business.
Heads up: this content is over 5 years old, so some information may be out of date.
My Three Goals For 2017
- Roll out our new website
- Integrate our new marketing automation system and LMS
- Launch our new Young Professionals Interest Group
My Media Mix
Music: Chris Stapleton, Robert Earl Keen, Jason Isbell, Unofficial Shane Smith with Michael Chandler, Zac Brown Band, Sturgill Simpson
Magazines: Inc., Fast Company, Associations Now, Sports Illustrated, ESPN
TV: Big Bang Theory, This Is Us, House of Cards, Bloodline, Narcos, 30 for 30, Modern Family
The Best Advice I Ever Got
Think of the association as your small business. And remember the term “nonprofit” is for tax purposes; it is not a business plan.
What I Do When I’m Not At Work
Spend quality time with my wife and daughter. Travel, get outside, and watch whatever sports are on.
My Favorite Blogs
Informz Blog, Hubspot, Fish Philosophy, MemberClicks Blog, All Pro Dad, Seth Godin
If I Weren’t Doing This, I’d …
… be coaching football and teaching.
On My Desk Right Now
FY18 draft budget, FY18 marketing plan, FY 2018-2022 strategic plan, edits for our Journal of Dam Safety and our upcoming regional conference program, multiple stress balls
(Jonathan Willis)
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