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Monday Buzz: Associations at Work Conference Focuses on Collaboration

Thought leaders flock to Baltimore for ASAE's Associations at Work conference. Also: Higher Logic announces a few major acquisitions.

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Bad finance management, poor fundraising, and weak human resource policies can keep your organization from serving its members and achieving its goals.

But attendees at ASAE’s Associations at Work  (opens in a new tab) conference, which kicked off today in Baltimore, are hoping to address those challenges head-on and build better and more nimble organizations in the process.

Starting them down that path this morning was opening keynote Jennifer Moss, cofounder of Plasticity Labs and author of Unlocking Happiness at Work, who shared the business benefits of associations adopting a health, wellness, and happiness strategy.

https://twitter.com/HowieBermanCAE/status/919918791391367168

Follow along with the conference using the #AtWork17 Twitter hashtag  (opens in a new tab).

Additional Acquisitions

The association space merger and acquisition trend continues apace with big news from Higher Logic.

Today, the cloud-based comunity engagement company, announced its acquisition  (opens in a new tab) of Informz and Real Magnet, two cross-channel marketing automation companies.

“Our vision with these acquisitions is to work with Informz and Real Magnet to create the ultimate virtuous cycle for community and engagement,” said Higher Logic CEO Rob Wenger in a statement. “The valuable features in both marketing automation systems will help us fine-tune this continuous feedback loop, and the result will be an improved, cohesive ability for our combined customers to reach, engage, recruit, and retain their members and customers.”

Earlier this year, Higher Logic also acquired the online community software provider Socious, as well as the collaboration software company Kavi Workspace.

Other Links of Note

What does equity mean to you? Nonprofit: Always Fresh provides a definition  (opens in a new tab) that it hopes we can all agree on.

Beth’s Blog provides reasons why you shouldn’t be terrified about donor fatigue. But if you are worried, here are a few ways your group can combat it  (opens in a new tab).

What do CEOs do all day? Harvard Business Review surveyed more than 1,000 leaders  (opens in a new tab) to find out.

(enjoynz/DigitalVision/Getty Images Plus)

Ernie Smith

Ernie Smith is a former senior editor for Associations Now.

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Tags: #Business #community engagement #Marketing

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