Monday Buzz: Association Management Frights

Frights during Halloween are a blast—we all love a scary movie or haunted house. But a scare while managing an association can turn into a serious disaster.

For the Halloween season, the MemberClicks blog is sharing a few spooky association horrors that will turn the hair white  (opens in a new tab) of any manager.

Take the panic that sets in after you send out an email to members with inaccurate information or broken links. That is scarier than any haunted house. Still, there’s no need to be overly worried. Take a few breaths and remember that it can happen to anyone.

“Send a follow-up email explaining the error, and add a little humor/personality if you can,” suggests Callie Walker. “For example, if the flawed email went out on a Monday, send a follow-up email that says, ‘Mondays are hard, aren’t they?’ Your members will understand—and it makes your organization seem a little more ‘human.’”

Walker also makes recommendations for handling terrors like data disasters, unengaged members, and vanishing volunteers.

Facebook’s New Test

Facebook is testing a Pinterest-like feature called Sets: https://t.co/SUeCWFNg25  (opens in a new tab) pic.twitter.com/vsOVhCXBhc  (opens in a new tab)

— ADWEEK (@Adweek) October 23, 2017  (opens in a new tab)

What do people love about Pinterest? Many appreciate the ability to follow specific topic boards on their areas of interest, including recipes, health advice, or fashion tips.

Facebook is quietly testing a similar feature called Sets, reports Adweek  (opens in a new tab). Sets will be themed collections created by users and can include photos, videos, links, and status updates.

“We’re testing a way for people to create sets of specific posts, photos, and videos for just the friends that want to follow along,” a Facebook spokesperson tells Adweek.

Other Links of Note

Is charitable giving on the decline? A new study indicates that generosity peaked in 2005, reports Fast Company  (opens in a new tab).

Infographic of the Day: Acendia reveals everything you need to know about crowdfunding  (opens in a new tab).

Have you taken a look at your YouTube account recently? Social Media Examiner shares optimization tips for marketers  (opens in a new tab).

(PeopleImages/DigitalVision/Getty Images Plus)