Alzheimer’s Association’s Message Hits License Plates

Looking for a new way to support the fight against Alzheimer’s disease? Live in Kentucky?

Put it on your license plate. This week, the Alzheimer’s Association announced a new campaign with the state of Kentucky to put the phrase “End Alzheimer’s” on plates throughout the state  (opens in a new tab). The initiative, says the association, is the first of its kind in the country.

“Nearly 70,000 people in Kentucky right now have Alzheimer’s disease, and that number is only growing,” the association states on its website. “Having the ‘End Alzheimer’s’ plates on the road will raise awareness of the disease, which becomes more prevalent as Kentucky’s population ages.”

The plate came to life thanks to a push by the Greater Kentucky and Southern Indiana Chapter of the association, which will receive funding from each of the plates sold—$10 at the time of purchase and the potential of an additional $10 during each renewal period. The plates, in a purple hue, feature the forget-me-not flower and the words “Honor. Remember. Care. End Alzheimer’s.”

“The Alzheimer’s specialty plate has been a dream of ours for years,” DeeAnna Esslinger, the executive director of the local chapter, said of the plates, according to Insider Louisville  (opens in a new tab). “Not only will the plates be a very visible reminder of those suffering with Alzheimer’s, but their sale will also help raise funds for local education initiatives.”

The plates will feature forget-me-not flowers.
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