Membership Hack: Reinforce Members’ Resolutions

How to hack it? Many people make New Year’s resolutions to work out or eat right, but it can be hard to commit to a healthy lifestyle without some much-needed support and accountability. That’s one of the reasons why the American Nurses Association launched a social media campaign at the start of last year—#fitnursefriday  (opens in a new tab)—to keep thousands of members on track with health and fitness goals  (opens in a new tab). On Fridays, ANA posted health and wellness tips for its social media followers.

Why does it work? The year-long campaign aligned with ANA’s “Year of the Healthy Nurse” 2017 initiative  (opens in a new tab). And it grew so popular that the association added a virtual Thanksgiving Day turkey trot, using the hashtag #fitnursefriday5K  (opens in a new tab). In November, more than 2,200 nurses ran and posted their runs from holiday 5Ks:

Before our TDay 5K @schoolnurses  (opens in a new tab) #FitNurseFriday  (opens in a new tab) pic.twitter.com/myHR2sgzrV  (opens in a new tab)

— Nina Fekaris (@NFekaris) November 23, 2017  (opens in a new tab)

What’s the bonus? The campaign started as a 90-day pilot project but quickly gained steam to engage members and nonmembers alike. In the first six months, #fitnursefriday reached more than 4.5 million people on Facebook and Twitter.

(ilzesgimene/iStock/Getty Images Plus)