Tuesday Buzz: Give Young Members Their Own Group

Your association may have success recruiting young members, but are you able to keep them actively participating? Try creating a young professionals task force in your organization to promote engagement amongst this cohort.

The MemberClicks blog shares  (opens in a new tab) a few tips from a recent webinar from the Georgia Society of Association Executives  (opens in a new tab) about how to create a professional group for millennials within your organization.

To begin, identify a few young professionals who display leadership skills and recruit them to help get the group started. Pick from those who are most involved and appear to be proactive and self-motivated.

To make your group effective, you need to get to know your young members better. Host focus groups and ask tough questions to get their honest feedback. Getting their input puts you in a more informed position to write a mission statement for the task force.

Combining Social Stories

Women’s March embraces collaborative social app Crunchet https://t.co/QvwcXTpmZ4  (opens in a new tab) by @joshconstine  (opens in a new tab)

— TechCrunch (@TechCrunch) January 20, 2018  (opens in a new tab)

Events are a perfect opportunity to experiment on the social front—and there might just be a startup out there with an experimental idea worth grasping onto. That’s a lesson that organizers of the Women’s March took to heart over the weekend, with a tool that aimed to bring the many social platforms being used by attendees into one place.

According to TechCrunch, organizers of the Women’s March used an app called Crunchet  (opens in a new tab), currently available for iOS and coming soon to Android, to create stories pulled from different social networks, including Facebook, Twitter, YouTube, and Instagram, that can be shared as a single piece of content. The boost for the march? It got organizers beyond the platforms that might be seen as old hat.

“Considering youth is our target market, tools like Crunchet may allow us to reach them faster than older tools like Facebook that the youth are moving off of,” said Katherine Siemionko, the founder of the Women’s March Alliance, in comments to the website.

Maybe your approach doesn’t match what Crunchet does, but there might be another tool that can play a similar role.

Other Links of Note

How do you build trust with your donors? Network for Good shares guidance for creating a trust-building plan  (opens in a new tab).

Event marketers want to experiment with more emerging tech, but a new study says that they’re not sure how  (opens in a new tab), reports AdWeek.

Snapchat now allows users to share public Stories outside of the app. The Verge says this is part of a broader rollout of a redesigned app  (opens in a new tab).

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