Article Fundraising 2 min read
Wednesday Buzz: An Experimental Way to Finance Nonprofits
A new approach to funding philanthropic organizations adds a layer of accountability. Also: Should you sell your education offering to corporate members?
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Thereâs a new nonprofit funding game in town.
On Tuesday, NPX (opens in a new tab), a nonprofit funding company, announced the launch of an experimental financial program that connects donations and investments in philanthropic organizations to performance, reports The New York Times (opens in a new tab).
âHere is how it works: A group of donors contributes to what is called a âdonor fund.â A separate group of investorsâwho expect to get their money back and moreâbuy into performance-based bonds,â explains Andrew Ross Sorkin. âThe money raised from the bonds is used to finance the nonprofit. If the organization achieves a certain set of goals, the donor funds are thenâand only thenâused to pay off the bondholders.â
What happens if the nonprofit fails to reach its target? The investors could lose their financial contribution, but the donors can redeploy any remaining funds to other nonprofits.
TED also recently announced a new nonprofit funding program called the Audacious Project. It injects huge amounts of funding into a nonprofit all at once, which helps to alleviate the grind of constant fundraising.
Learning and Sharing
https://twitter.com/WBT_Systems/status/996813817794441218
In the hunt to maximize every dollar that you put into your education programs? Perhaps itâs worth considering selling those programs to a corporate member. In a new post on its blog (opens in a new tab), WBT Systems describes the growing popularity of such programs, and points out that they can help build both revenue and future loyalty among those exposed to your organizationâs way of thinking.
âIf you keep your corporate customers happy, youâll enjoy increased recurring revenue in years to come,â the blog post states. âYour educational programs will be exposed to a larger audienceâall of whom can spread their satisfaction with your programs through word-of-mouth marketing. When employees switch to new employers, theyâll take their loyalty to your programs with them.â
Other Links of Note
Do good leaders need to be bold and brash? Fast Company discusses the power of âquietâ leadership (opens in a new tab).
Membership acquisition strategies often cost a lot of money. WebScribble shares five no-cost tactics to try (opens in a new tab).
Infographic of the Day: Make your content more effective and compelling (opens in a new tab) by following these tips shared by Social Media Today.
(Vitaliy_ph/iStock/Getty Images Plus)
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