Wednesday Buzz: Shaking Things Up at #MMCCon

ASAE’s Marketing, Membership & Communications Conference kicked off yesterday in Washington, DC. This year’s theme: “New Perspectives.”

“A new perspective changes results,” says the conference site  (opens in a new tab). “For marketing, membership, and communications professionals, staying ahead can mean looking at what you’ve always done and shaking it up.”

On Tuesday, opening keynote speaker Jamie Turner, CEO of the marketing consultancy SIXTY, urged attendees to let go of the traditional sales funnel and practice nonlinear marketing to increase membership recruitment.

And Wednesday, attendees heard from basketball legend Byron Scott and business executive Charlie Norris, who forged an odd-couple friendship based on shared leadership ideals. The coauthors of Slam-Dunk Success: Leading from Every Position on Life’s Court coached attendees on teamwork, negotiation, and motivating others.

If you couldn’t make it to DC, enjoy this glimpse at the the #MMCCon buzz on Twitter:

I remember watching @official_bscott  (opens in a new tab) torch the Bulls a time or two! Now he’s on stage with Charlie Norris talking about his book: Slam-Dunk Success. Key trakeaway…real leaders encourage risk and celebrate failure. Growth comes from learning from mistakes. #MMCCon  (opens in a new tab) pic.twitter.com/k7ZN8644bo  (opens in a new tab)

— Matt Tramel (@matthewtramel) May 23, 2018  (opens in a new tab)

https://twitter.com/RvanHilst/status/999022135950626816

https://twitter.com/bhrome/status/999346085003972608

#MMCCon  (opens in a new tab) Loving all the options for live feeds across social media. “Be in the Moment.” Interesting session about boosting engagement at events with live streams w/ @interprosepr  (opens in a new tab) @AccessibleMeds  (opens in a new tab) pic.twitter.com/DvqjZsTFRc  (opens in a new tab)

— Erica Klinger (@ericaklinger) May 23, 2018  (opens in a new tab)

Follow the #MMCCon hashtag  (opens in a new tab) on Twitter to keep up with the latest updates.

Other Links of Note:

A healthy mindset can make us more productive. Here are three growth-driving mentalities for nonprofit leaders from the Bloomerang blog  (opens in a new tab).

Is monthly giving the key to fundraising success? John Haydon reveals why it’s a must  (opens in a new tab).

Have you implemented “Solution Rooms” at your meetings? Meeting designer and facilitator Adrian Segar makes a case for them  (opens in a new tab).

(dem10/iStock/Getty Images Plus)