Daily Buzz: Boost Your Instagram Reach

It’s no secret that Instagram is a social media powerhouse: The platform has 1 billion users, with more than 500 million logging on each day, according to research from Hootsuite  (opens in a new tab).

For nonprofits, Instagram houses the opportunity to reach new and diverse audiences, enlightening them of your message and—hopefully—recruiting them to get involved. But to get from Point A (finding your organization on Instagram) to Point B (turning a follower into a member), you have to curate posts appropriately.

“A lot of social media posts can be very superficial, especially on a visual social network like Instagram,” says Lilach Bullock in a post on the GuideStar blog  (opens in a new tab). “However, it’s not all about beauty and appearances: people are often genuinely interested to grow their knowledge and learn something new.”

Other than posts that educate users, Bullock says posts that uplift, inspire, or are crowdsourced from other followers that share the same mission can also draw in new people.

“Sharing people’s posts on your own Instagram doesn’t necessarily mean you’ll get more engagement, but it can be a great way to raise awareness of your nonprofit and encourage your followers to continue spreading the word,” she says.

What a Great Meeting Looks Like

The meeting you want to have is the one that leaves you feeling energized, with more clarity and focus than you had going in. @Forbes  (opens in a new tab) #meetings  (opens in a new tab) #meetingprofs  (opens in a new tab) https://t.co/1kFp4mGLGT  (opens in a new tab)

— parked (@thehopethefood) November 1, 2018  (opens in a new tab)

“Meetings are the original collaborative productivity tool,” says Marcela Sapone in a post for Forbes  (opens in a new tab). But research shows that they aren’t used that way—not anymore. About 71 percent of workers say meetings are unproductive and inefficient, with 65 percent saying that meetings keep them from completing their work, according to a study published in Harvard Business Review  (opens in a new tab).

To return them to their productive state, Sapone says you have to create meetings that energize people. “Great meetings look and feel like the best part of work. They are a mix of ritual check-in and spontaneous collaboration, with everyone in the same room, often working at the same table,” she says. “It’s talking things out, sketching on paper, huddling together around a laptop, or writing on whiteboards and walls.”

Other Links of Note

Want 1 million social media followers? Brendan Kane from Entrepreneur explains the strategies that can make it happen  (opens in a new tab).

You need the right people on your team. The HubSpot blog outlines four talent-acquisition strategies to find the best employees  (opens in a new tab).

Member service can make or break a person’s relationship with your organization. Here are five rules to follow  (opens in a new tab), from Association Success.

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