Membership Hack: Museum Exhibit

How to hack it? Earlier this month, members and staff of the International Trademark Association (INTA) unveiled a new museum exhibit at the National Inventors Hall of Fame in Alexandria, Virginia.

The exhibit, called “The Power of Trademarks,” opened on June 3  (opens in a new tab) and runs until May 2021. The display was inspired by INTA’s Unreal Campaign  (opens in a new tab), a public-awareness effort that educates young consumers about the dangers of counterfeiting and the importance of trademarks and brands.

“The exhibition provides an enormous opportunity to educate consumers of all ages about the importance of trademarks in their daily lives and to highlight the growing threat of counterfeit products,” said INTA CEO Etienne Sanz de Acedo in a statement  (opens in a new tab).

Part of the exhibit places authentic and counterfeit goods side-by-side, so visitors can spot the difference between real and fake items:

Why does it work? The interactive exhibit is the culmination of work supported by INTA members, and some of the museum’s content and displays were donated by member companies like Microsoft, Nike, and PepsiCo.

What’s the bonus? Many parts of the exhibit are also tailored to educating young people about the trademark profession. “We’re certain it will leave a lasting impression on visitors and reinforce brands’ contributions to individuals, society, and the economy,” Sanz de Acedo said.

(via INTA’s Facebook page)