Between One and Zero: The Human Side of Association Technology

Frequently associations look to technology to address many of their everyday problems and advance their agendas. Unfortunately, we all too often assume that things will happen 'auto-magically' and that underlying issues will either be resolved by new systems or 'just go away'. Unless based upon solid rules of engagement, shared vision and understanding and managed expectations, even the best of systems will ultimately fail. In the end, technology is just a tool–one that can either liberate us and further our goals, or make us more miserable than ever. It is up to us to decide which path to take.