Having Real Conversations Online

Social media is no longer new. We've heard about the potential for years but what do you need to do to transition from experimenting and pushing content to engaging in actual conversations, and, more importantly, empowering your members and followers to initiate and nurture these same conversations on their own? Hear about some techniques for breaking the ice, recruiting followers, branding your organization as a go-to source of information, generating enthusiasm, garnering feedback, meeting the needs of your community, galvanizing them to take action, and much more.