Associations NOW Presents: Industry Partner Edition-Helping Associations Thrive in the Age of AI

In this episode of Associations NOW Presents: Industry Partner Edition, recorded live at ASAE's Marketing, Membership, Communications + Tech Conference, guest host Sharon Pare of HighRoad Solutions welcomes Erica Salm Rench, chief marketing officer at Sidecar, for a conversation about helping associations navigate the rapidly evolving world of artificial intelligence. Erica shares why AI presents a unique opportunity for associations to compete more effectively, discusses the importance of educating staff and aligning AI initiatives with organizational strategy, and offers practical guidance on building AI literacy, selecting the right tools, and adapting to the growing influence of AI-powered search.