Associations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)

Recorded live at ASAE’s Marketing, Membership, Communications + Tech Conference, guest host Brittany Lancor of PropFuel sits down with best-selling author and MarketingProfs COO Ann Handley to discuss the power of “strategic patience” in a culture obsessed with speed. Handley challenges associations to focus on meaningful engagement over vanity metrics, communicate in members’ own language, and prioritize authentic, human-centered messaging. She also shares practical advice on creating more effective email communications and explains why AI is best used to uncover insights and support strategy—not to replace the human connection that drives engagement.