Associations NOW Presents: More Than Marketing: The Power of Strategic Communications

Recorded live at ASAE's Marketing, Membership, Communications + Tech Conference, guest host Nikki Golden, CAE, of Association Laboratory, welcomes Preeti Vasishtha, AAiP, editor-in-chief and director of content at the American Academy of Actuaries, for a conversation on the evolving role of association communications and marketing. Together, they explore how the two disciplines work hand in hand to build trust, engage members, and advance organizational goals. They also discuss the growing influence of AI, the importance of strategic storytelling, and why communications professionals must continue developing the skills needed to lead in an increasingly complex and technology-driven environment.