Associations NOW Presents: All for the Love of Chicago: Rethinking the Destination Experience

In this episode of Associations NOW Presents: Industry Partner Edition, recorded live at ASAE’s Annual Meeting & Exposition In this episode of Associations NOW Presents: Industry Partner Edition, recorded live at ASAE’s Annual Meeting & Exposition in Indianapolis, host Sharon Pare of High Road Solutions welcomes Kristin Reynolds, president and CEO of Choose Chicago, for a conversation about the changing meetings and tourism landscape and what makes Chicago a compelling destination for associations. Reynolds shares her path to Chicago and discusses the city’s tourism momentum, from record-breaking convention attendance to major developments including the Obama Presidential Center, a revitalized Magnificent Mile, a new O’Hare terminal and new sports and entertainment projects. She also highlights Chicago’s accessibility, hospitality community and McCormick Place, as well as how Choose Chicago works with associations to create memorable experiences that extend beyond the convention center. The conversation explores the role of authentic storytelling in destination marketing, including the “Never Done, Never Outdone” campaign and the resident-driven “All for the Love of Chicago” initiative, which gives Chicagoans a platform to share their own stories about the city.