Associations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association Playbook

In this episode of Associations NOW Presents, recorded live at ASAE’s Annual Meeting & Exposition in Indianapolis, host Sharon Pare welcomes Ronald McGrath, owner of HighRoad, for a conversation about the rapidly evolving technology landscape and what it means for associations. McGrath shares his perspective on the growing importance of artificial intelligence, why associations should embrace experimentation rather than wait for the perfect solution, and how AI can enhance everything from member engagement to everyday operations. Drawing on decades of experience developing technology solutions, he discusses using data to better understand member needs, personalize experiences at scale, and make smarter decisions about products and services. The conversation also explores how associations can connect their existing technology systems, balance automation with human judgment, and leverage emerging tools to work more efficiently while creating greater value for members.