Author
Allison Torres Burtka
Allison Torres Burtka, a longtime association journalist, is a freelance writer and editor in West Bloomfield, Michigan.
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Meetings / EventsArticleOver 5 years old
Study Dispels Myths About Virtual Events
A study that looked at “hybrid” events—those with both virtual and in-person components—sheds some light on how virtual…
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LearningArticleOver 5 years old
Colorado Nonprofit Association Makes Learning Free to Members
The association that represents nonprofit organizations in Colorado is eliminating fees for its training programs and instituting a…
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FundraisingArticleOver 5 years old
Franchise Group Creates Charitable Activity Registry
Thousands of franchise businesses are giving back to their communities, and the International Franchise Association has launched a…
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Conscious InclusionArticleOver 5 years old
Survey Shows a Rising Tide of Political Tension at Work
With the presidential election quickly approaching, political tension in the workplace has risen since earlier this year, a…
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Meetings / EventsArticleOver 5 years old
Attract Millennials to Your Meeting
Interactive, social, personalized, hands on. Does this describe your conferences? Regardless of how successful and popular your meetings…
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Meetings / EventsArticleOver 5 years old
Five Things You Might Not Know About Halloween
Some frightful facts and trick-or-treating tips from the world of associations—just in time for Halloween.
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Marketing / CommunicationsArticleOver 5 years old
For Marketing Association, Name Change Highlights Data
DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data…
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LearningArticleOver 5 years old
AARP Opens Tech Lab to Foster Innovation
AARP has teamed up with the University of Illinois to open a lab to develop new technologies to…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Association Forges Multicultural Marketing Alliance
The Association of National Advertisers has formed the Alliance for Inclusive and Multicultural Marketing to help marketers create…
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AdvocacyArticleOver 5 years old
Haitian-American Associations Mount Hurricane Relief Effort
Hurricane Matthew decimated parts of Haiti, and associations representing the Haitian-American community have stepped up to help the…
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Marketing / CommunicationsArticleOver 5 years old
#MyReasonWhy Campaign Promotes Benefits of High School Sports
Why participate in high school sports and activities? The National Federation of State High School Associations is asking…
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Meetings / EventsArticleOver 5 years old
Next-Gen Appeal: Making Meetings For Millennial Members
You have loyal, long-time conference attendees—that’s great. But to keep your events thriving for the long term, you…
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LearningArticleOver 5 years old
Geophysical Scientists Take Red Pencils to Wikipedia
By inviting its scientists to a Wikipedia edit-a-thon, the American Geophysical Union helped to boost the quality of…
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AdvocacyArticleOver 5 years old
“Make Tech Her Story”: CompTIA Hopes to Close Tech Gap
CompTIA set out to learn why girls show less interest in tech jobs than boys and what can…
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Executive LeadershipArticleOver 5 years old
Game On: Leadership Lessons From Athlete-Executives
As the world turns its attention to the Olympics, four athlete-executives, two of them former Olympians, tell how…
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Executive LeadershipArticleOver 5 years old
What Four Leaders Learned from Athletic Competition
Elite athletes are finely tuned, but not just for athletic competition. They apply discipline, focus, and persistence. They…
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Conscious InclusionArticleOver 5 years old
Using Stories to Spark Conversation on Diversity
Everyone has a story to tell, and associations can take advantage of their vast resource of member stories…
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Conscious InclusionArticleOver 5 years old
All Women On Computing Association’s Governing Council
Although the tech industry struggles with diversity, a group of women now leads the Association for Computing Machinery.
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FundraisingArticleOver 5 years old
Anatomists’ Association Aims to Fill Research Funding Gap
Many research proposals have merit but don’t win funding from traditional sources, a problem that the American Association…
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Career DevelopmentArticleOver 5 years old
Construction Groups Set Out to Fill Industry’s Skills Gap
A group of construction-related associations in Tennessee has launched an initiative to encourage young people to pursue careers…
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LearningArticleOver 5 years old
New Center for Police Policy Takes on Pressing Issues
A new partnership is bringing together law enforcement and academic researchers to develop police policies and practices to…
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AdvocacyArticleOver 5 years old
Nursing Groups Ramp Up Efforts to Address Opioid Abuse
The American Association of Nurse Practitioners has joined forces with other nursing organizations to get a handle on…
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Marketing / CommunicationsArticleOver 5 years old
New Campaign Celebrates Meteoric Growth in Solar Energy
Solar energy is on a rapid ascent, and the Solar Energy Industries Association is using broad outreach and…
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FundraisingArticleOver 5 years old
Study Sizes Up Nonprofits’ Online Metrics
The M+R Benchmarks Study looks at how nonprofits are using email and other online means—and what kind of…
