Author
Barry Schieferstein
Barry Schieferstein is the chief operating officer at the American Society for Nondestructive Testing (ASNT), where he focuses on organizational strategy, revenue diversification, and mission-driven innovation. He writes and speaks on leadership, experimentation, and the evolving association business model.
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Rethinking the Transaction: Designing Associations for Participation and Belonging
If we were building associations from scratch today, what would we do differently? Recently, two ideas got me…
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When a Fad Becomes the Future: How Association Leaders Can Tell the Difference
In the association world, ideas move fast. Every year brings a new wave of platforms, products, and promises…
