Author
Bruce Rosenthal
Bruce Rosenthal is a corporate sponsorships strategist, consultant, and educator to associations and not-for-profit organizations.
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MembershipArticleOver 2 years old
Member Engagement Is Everyone’s Business
Engaging people is more difficult than ever before. Staff and volunteers scramble to get the word out before…
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Meetings / EventsArticleOver 5 years old
Five Unusual Virtual Event Sponsor Benefits That Just Might Save Your Conference
“The sponsors are furious. They feel we’re disorganized and still in search of a plan—and they’re right.” Only…
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Meetings / EventsArticleOver 5 years old
How to Turn the COVID-19 Conference Sponsorship Nightmare Into a Growth Opportunity
The impact of COVID-19 on association conference sponsorships can be deemed a nightmare: Revenue goals are shattered, and…
