Author
Christine Saunders
Christine Saunders is president and founder of Halmyre, an association growth strategy consultancy focused on North American professional and trade associations.
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The “Why Not” Factor: Unlocking Growth Through Nonmember Research
Contributed by Christine Saunders ·
My team recently conducted growth strategy benchmarking research with North American professional and trade associations, and the findings…
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The Growth Engine: Value Propositions and Association Resilience
Contributed by Christine Saunders ·
New association growth strategy benchmarking research reveals two important realities: Unique value propositions (UVPs) have a profound correlation…