Author
Christine Umbrell
Christine Umbrell is a freelance writer based in Herndon, Virginia.
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Executive LeadershipArticleOver 1 year old
Change Management in the AI Era
Embrace a superhero mindset to lead your staff through an increasingly complex association landscape.
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Executive LeadershipArticleOver 1 year old
Why a Data-Driven Mindset Is a Nonnegotiable
Don’t let your association get left behind—prepare for the future of data and make more informed and effective…
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OperationsArticleOver 2 years old
Prep Your Staff for the AI World of Work
Be strategic and intentional in leveraging AI and upskilling employees.
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OperationsArticleOver 2 years old
Tips for Adopting AI as a Content Partner
Get creative in using AI to develop and disseminate content, while prioritizing privacy, security, and accuracy.
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Business DevelopmentArticleOver 2 years old
New Rules for Association Sales Staff
Competition and partner expectations are higher than ever before. Discover the essential skills, tools, and approaches rewriting the…
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Business DevelopmentArticleOver 2 years old
Agile Budgeting Strategies and Approaches
As economic, environmental, and technological shifts continue to reshape industries, association professionals are turning to agile budgeting approaches…
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Meetings / EventsArticleOver 2 years old
Develop a Winning Sponsorship Strategy
Conference sponsorships need to bring value to not only sponsors and attendees but also associations. Here’s how associations…
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Meetings / EventsArticleOver 2 years old
A Look at Year-Round Event Engagement
Annual meetings should no longer be considered finite events. Associations can maximize these offerings, as well as revenue…
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Business DevelopmentArticleOver 2 years old
Now Is the Time to Update Your Pricing Strategy
At the start of the pandemic, many associations offered discounts to members on their products and services. But…
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Executive LeadershipArticleOver 2 years old
What Makes for a Healthy Hybrid Workplace?
For many associations, hybrid work has negatively affected workplace culture. But with remote work here to stay, clear…
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Executive LeadershipArticleOver 2 years old
Why Leading With Empathy Matters More Now
Leaders can no longer only say they care about their employees’ wellness, they need to show it and…
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Meetings / EventsArticleOver 5 years old
Make a Successful Pivot to Virtual
For many associations, the decision to host a virtual event this year was made quickly, prompted by the…
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OperationsArticleOver 5 years old
Stay Afloat in Unprecedented Times
Canceled meetings, drastically reduced advertising and sponsorship income, and complicated member renewals are taking a toll on associations…
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Organizational StrategyArticleOver 5 years old
AMCs Solve Global Expansion Puzzles
We are living in an interconnected world, with fewer barriers across borders and new opportunities to interact with…
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OperationsArticleOver 5 years old
AMCs Solve Staffing Woes
The U.S. workforce is becoming ever more transitional. Low unemployment rates and the rise of the gig economy,…
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OperationsArticleOver 5 years old
The Association of the Future Is Sustainable
Sustainability and good business practices are becoming a business priority for many associations, where increasingly social-minded employees can…
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Organizational StrategyArticleOver 5 years old
Six Steps to Growing Your Corporate Social Responsibility Program
In a recent America's Charities poll of employers at nonprofit organizations, 86 percent of respondents said that employees…
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Marketing / CommunicationsArticleOver 5 years old
Tips for Enforcing the Office Dress Code
Summer is right around the corner, and with warmer weather comes the possibility of increased dress code violations.…
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OperationsArticleOver 5 years old
10 Tips for Nailing the RFP Process
Almost every association outsources some aspects of its workload and depends on contractors in some capacity to help…
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OperationsArticleOver 5 years old
7 Questions to Ask Before Signing a New Office Lease
It's never too early to start thinking about the lease on your association's office space. Whether you have…
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OperationsArticleOver 5 years old
7 Tips for Transitioning Staff in an Office Relocation
"Expect the unexpected" may be one of the most important job responsibilities of an organization's human resources staff.…
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GovernanceArticleOver 5 years old
Help Your Board Understand the New Nonprofit Accounting Standards
In August, the Financial Accounting Standards Board set forth new guidelines intended to improve and simplify how nonprofits…
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Career DevelopmentArticleOver 5 years old
7 Tips for Hiring Remote Workers
Corporations across the United States have embraced telecommuting, especially because the technologies for facilitating remote working have become…
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Marketing / CommunicationsArticleOver 5 years old
Manage Your Association’s Reputational Risk
These days, one negative tweet or social media post can go viral, causing catastrophic damage to someone's reputation.…
