Author
Debbie Willis
Debbie Willis is the VP of Global Marketing at Advanced Solutions International (ASI), the parent company of iMIS, TopClass, OpenWater, and Clowder
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How to Turn Passive Members Into Association Advocates
It’s no secret that an engaged member base is essential to a thriving association. After all, your members…
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MembershipArticleOver 1 year old
Member Benefits: What Association Members Wish You Knew
Association leaders pour time into crafting robust member benefit packages — but sometimes, what members really want gets…
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Career DevelopmentArticleOver 1 year old
What Members Want in a Professional Development Program
Last year, nearly one in two surveyed Americans made New Year’s resolutions related to their work or career.…
