Author
Eileen Denne, CAE
Eileen Denne, MA, APR, CAE, is the director of corporate communications at the American Academy of PAs in Alexandria, Virginia, and a member of ASAE’s Communications Section Council.
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Marketing / CommunicationsArticleOver 5 years old
Engage Next-Gen Professionals to Spread the Word About Your Industry
Looking to engage next-gen professionals in its association activities, the American Academy of PAs (physician assistants) determined that…
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Marketing / CommunicationsArticleOver 5 years old
Essential Tools for One-Person Communications Shops
As one who has worked both as a solo operator and on large communications teams, I appreciate my…
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Marketing / CommunicationsArticleOver 5 years old
How an E-Newsletter Redesign Surpassed Goals for Open Rates and Click-Throughs
An alarming rate of unsubscribes among members and nonmembers—plus an internal analysis indicating that target audiences could receive…
