Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Marketing / CommunicationsArticleOver 5 years old
Financial Services Roundtable Steps Back From Consumer Bureau Fight
The Financial Services Roundtable, led by onetime politician Tim Pawlenty, rankled some feathers with the launch of a…
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MembershipArticleOver 5 years old
Surge: Membership Lessons From a Discontinued Soda
The cult of Surge convinced Coca-Cola to bring the soda back, and the reason it did is one…
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Marketing / CommunicationsArticleOver 5 years old
How Paid Distribution Can Push Your Content Further
A tech giant shows how to lead the way on content strategy through the clever use of paid…
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AdvocacyArticleOver 5 years old
Ride-Sharing Fight Gets Messy: Industry Groups Launch Smear Campaigns
Earlier this week, the ride-sharing industry launched TaxiFacts, a campaign intended to take on what it calls the…
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Marketing / CommunicationsArticleOver 5 years old
Apple Backlash: British Music Retailers Declare War on U2
The Entertainment Retailers Association, a British trade organization spurned by the Irish rock superstars in favor of an…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Careful With That Year-Round Event Marketing
Just because you want to give your attendees a piece of your event year-round doesn't mean they want…
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Career DevelopmentArticleOver 5 years old
The Aerospace Industry’s Big Challenge: Attracting Young People
In recent comments by its leader, the Aerospace Industries Association admits that it's struggling to encourage diversity in…
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AdvocacyArticleOver 5 years old
Here’s a Tip From Marriott: Don’t Forget Your Housekeeper
Working with the nonprofit A Woman's Nation, the major hotel group hopes to solve an issue affecting its…
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Executive LeadershipArticleOver 5 years old
Minecraft: When Leading Means Getting Out of the Way
Leadership lessons from the $2.5 billion sale of Minecraft's parent company. Really. Also: a device that gives the…
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AdvocacyArticleOver 5 years old
Is Now the Time for Mobile Payments?
Don't throw out your credit cards just yet. While Apple scored a lot of buzz last week by…
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LearningArticleOver 5 years old
Social Media Roundup: Pick Up the Cultural Pace
A big question on cultural change—how long is too long? Also: careful when calling yourself a “catalyst.”
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NFL Players Union Backs Plan to Loosen Drug Policies
Players in the football league, who have seen teammates and rivals receive long suspensions for relatively minor infractions,…
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Law Students At Odds With Bar Association Over Internships
Aspiring attorneys say that they often find themselves challenged to afford basic necessities when working at an internship…
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Business DevelopmentArticleOver 5 years old
Industry Group Brings Longtime Antivirus Rivals Together
McAfee and Symantec, bitter competitors in the security arena for decades, have learned to start sharing as part…
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Business DevelopmentArticleOver 5 years old
Country Music Gets Its Own Startup Accelerator
The Country Music Association, the primary trade group for country music—which you might know from its popular awards…
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AdvocacyArticleOver 5 years old
Professors’ Group: “Trigger Warnings” Threaten Academic Freedom
Arguing that preemptive messages warning of potentially offensive material are "infantilizing and anti-intellectual," the American Association of University…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Chromebooks Learn to Speak Android
Google's barebones desktop platform learns a few tricks from its mobile platform. Also: some impressive print ads that…
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AdvocacyArticleOver 5 years old
Cybersecurity: Working to Stop the Next Target Breach
With cyberthreats continually causing trouble in both the retail and financial spaces, industry groups that at times find…
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LearningArticleOver 5 years old
The Association That Helped Revamp the White House Visitor Center
Working with the National Park Service, the White House Historical Association helped give private-sector support to a $12.6…
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Marketing / CommunicationsArticleOver 5 years old
Super Mobility Week: If You Can’t Beat ‘Em, Screen ‘Em
CTIA: The Wireless Association didn't counter-program against the Apple iPhone 6 announcement—it literally screened the livestream at Super…
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Career DevelopmentArticleOver 5 years old
Association: Tighter Standards Needed for Elected New Mexico Sheriffs
Despite the authoritative role that sheriffs take in local communities, New Mexico requires very little in the way…
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AdvocacyArticleOver 5 years old
Report: Older Vehicles, Not New Ones, Common Theft Targets
If you drive a Honda Accord from the 1990s, we have some bad news for you from the…
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: Take Your Passport Mobile
U.S. Customs and Border Protection pilots a new app designed to make retiring to the States a little…
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Marketing / CommunicationsArticleOver 5 years old
iPhone 6, Apple Watch: What Apple’s Got Up Its Sleeve
The iPhone-maker aims for the fences with its latest device reveal. Has it succeeded? Also: The Online News…
