Author
Ernie Smith
Ernie Smith is a former senior editor for Associations Now.
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Marketing / CommunicationsArticleOver 5 years old
Survey: A Little Bit of Paid Search Goes a Long Way for SEO
Ernie Smith ·
A recent survey finds that paid search can often improve your search engine optimization strategy by helping your…
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New University Collaboration Aims to Support Civic-Minded Tech
Ernie Smith ·
The 21-member-strong Public Interest Technology University Network, backed by a trio of large nonprofits and a number of…
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LearningArticleOver 5 years old
Spring Clean Your Routine: Four Ways to Boost Your Productivity
Ernie Smith ·
Don’t just focus on your closet or your file cabinet: Spend some time this spring cleaning season working…
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AdvocacyArticleOver 5 years old
Reintroduced Equality Act Gets Support From Businesses, Associations
Ernie Smith ·
Among the supporters of the just-reintroduced Equality Act: trade and professional associations and a 164-member business coalition.
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Meetings / EventsArticleOver 5 years old
Pi Day Hits a Landmark Anniversary for Number Crunchers and Pastry Lovers
Ernie Smith ·
With several associations as boosters, Pi Day became an official national holiday a decade ago, with March 14 dedicated…
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AdvocacyArticleOver 5 years old
One Group’s Massive Dream: A Bike Trail Between Coasts
Ernie Smith ·
After much research, the Rails-to-Trails Conservancy says that a bike and walking trail that extends across the country…
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Is Your Cloud Service Properly Configured?
Ernie Smith ·
A new report regarding Box, one of the most widely used corporate cloud-sharing tools, highlights what could happen…
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AdvocacyArticleOver 5 years old
Two Years in the Making: Organic Trade Association Launches Anti-Fraud Program
Ernie Smith ·
The association’s new Organic Fraud Prevention Solutions program, finally out in the wild after a multiyear warm-up period,…
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Executive LeadershipArticleOver 5 years old
Report: Leadership Pipeline Problems Keep Women Out of the C-Suite
Ernie Smith ·
A recent report makes the case that progress on gender parity in top leadership roles often happens in…
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Marketing / CommunicationsArticleOver 5 years old
Food Safety Group Tries Fresh Approach With Recipe Style Guide
Ernie Smith ·
The Partnership for Food Safety Education took inspiration from the Associated Press Stylebook in creating its just-released style…
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Meetings / EventsArticleOver 5 years old
Study: Give Attendees Personalized Help at Meetings
Ernie Smith ·
A new report from the software firm Cvent finds that, with the wide array of options at a…
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LearningArticleOver 5 years old
Toy Association Makes Regulatory Education a Priority With New Programs
Ernie Smith ·
The Toy Association’s new Safety Education Program and regulation database aim to increase members' knowledge of safety considerations…
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Career DevelopmentArticleOver 5 years old
The Rise of “Vacation Shaming”: How Can You Prevent It?
Ernie Smith ·
Due to pressure coming from managers or coworkers, a recent survey says more employees are running into problems…
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AdvocacyArticleOver 5 years old
New STEM Initiative Brings in Diverse Array of Supporters
Ernie Smith ·
To draw more women into technical fields, the new IF/THEN campaign aims to highlight the reach of STEM…
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OperationsArticleOver 5 years old
We Asked, You Answered: Frustrating Tech Headaches
Ernie Smith ·
From annoying gadgets to frustrating apps, it’s not unheard of for a tech frustration to surface around every…
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Marketing / CommunicationsArticleOver 5 years old
Check Your Archives: You Might Rediscover Your Most Influential Moment
Ernie Smith ·
The Arms Control Association resurfaces an artifact from an influential moment in its long history: a 1979 newspaper…
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AdvocacyArticleOver 5 years old
RIP Ted Lindsay: Lessons From the NHL’s Greatest Player Advocate
Ernie Smith ·
Ted Lindsay, the NHL superstar whose grievances with the league led to the creation of the NHL Players…
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Marketing / CommunicationsArticleOver 5 years old
Sushi With Beef? Meat Industry Makes the Case for “Beefshi”
Ernie Smith ·
The Beef Checkoff program and the North American Meat Institute, seeing a growing trend toward sushi, hired a…
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LearningArticleOver 5 years old
Aiming to Innovate? Look Beyond the Usual Suspects
Ernie Smith ·
When you look for inspiration from the same sources all the time, the ideas you generate can feel…
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Career DevelopmentArticleOver 5 years old
How Men and Women Aspiring to Leadership Network Differently
Ernie Smith ·
While men often leverage large social networks to find high-level leadership roles, women with the same goal also…
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AdvocacyArticleOver 5 years old
New Coalition Kicks Off Push for NAFTA Replacement
Ernie Smith ·
With the United States-Mexico-Canada Agreement expected to come up for a vote in Congress soon, the USMCA coalition—made…
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Marketing / CommunicationsArticleOver 5 years old
Report: Engagement Key to Keeping Your Emails Out of the Spam Folder
Ernie Smith ·
A new report from Return Path makes the case that email subscriber disengagement can be a sign that…
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LearningArticleOver 5 years old
Machine Learning: Optimize Your Team for Artificial Intelligence
Ernie Smith ·
Integrating AI into your organization’s daily work isn’t as effortless as flipping a switch, but it’s easier if…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Study: Think Beyond Millennials, Gen Z
Ernie Smith ·
The marketing agency Zenith lays out a useful contrarian take on ad targeting: We might be past the…