Author
Jamie Green
Jamie Green is the founder and president of ContentOvation, a digital content and marketing agency that partners with associations to build member engagement, recruitment, and revenue programs. He previously led content and audience development efforts for multiple B2B media organizations.
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Transforming Member Stories Into a Sustainable Engagement Engine
A recent study conducted at Georgia Southern University found that members who engaged with two or more association…
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Making Engagement Visible With Structured Member Stories
Associations are communicating more than ever, but are members listening? According to Association Adviser’s “2025 Benchmarking Report,” the…
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The Engagement Gap Behind Today’s Membership Declines
Association membership has been flat or declining for nearly a decade, according to Marketing General’s recent Membership Marketing…
