Author

Jarrett Way

Jarrett Way is marketing manager at Mighty Citizen in Austin, Texas.

Marketing / Communications ArticleOver 5 years old

Associations Focus on Communicating Value as They Navigate Pandemic-Driven Challenges

Contributed by Jarrett Way September 14, 2020

In an industry of professionals who pride themselves on their planning skills, what happens in a year like…
Membership ArticleOver 5 years old

Four Analytics Goals Every Association Should Track

Contributed by Jarrett Way June 1, 2020

Every marketing team has an objective. You’re trying to draw your visitor’s attention somewhere to do something, be…