Author
Jeanette Gass
Jeanette Gass is an association executive focused on global partnerships and development.
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MembershipArticleOver 2 years old
Creativity and Innovation: Pillars of the Future of Membership
In an era when the traditional membership model is no longer viable, and current and prospective members are…
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MembershipArticleOver 2 years old
What Sponsorship Trends Also Reveal About the Future of Membership
In a September 2022 Associations Now article, sponsorship consultant Bruce Rosenthal noted how the pandemic has accelerated the…
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MembershipArticleOver 2 years old
Tips for Creating More Personalized Connections With Your Members
If we have learned anything over the past two years, it’s that the need for human connection (even…
