Author
Jennifer J. Johnson, CAE
Jennifer Johnson, CAE, is vice president of marketing and communications at the Society of Industrial and Office Realtors and immediate past chair of ASAE’s Marketing Professionals Advisory Council.
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MembershipArticleOver 5 years old
Packaging Online Education with Membership Drives Value
Like other healthcare organizations, many of the National Society for Histotechnology’s 3,000 members were affected by COVID-19 when…
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Marketing / CommunicationsArticleOver 5 years old
Why Unstructured Member Data Is a Marketing Treasure Trove
Marketing 101 says just because a potential customer walks in your door doesn’t mean she’s going to buy…
