Author

Julia O’Connor

Julia Gervase O’Connor is director of membership and database management at the International Association of Movers in Alexandria, Virginia.

Membership ArticleOver 2 years old

Communication Strategy Essential to Success of Membership Restructure

Contributed by Julia O’Connor August 23, 2022

Figuring how best to restructure our membership categories and pricing model was a huge undertaking for the International…
Membership ArticleOver 2 years old

How One Association Overhauled Its Membership Model to Better Offset Inflation

Contributed by Julia O’Connor August 17, 2022

Raising membership dues is a sensitive subject for associations. However, as costs increase, leadership often turns to raising…