Author

Karin Tracy

Karin Tracy is vice president of marketing at Fíonta in Washington, DC.

Membership Article

Three FAQs for Creating Custom Member Portals for Associations

Contributed by Karin Tracy March 23, 2026

With the rise of AI technologies, associations are facing a unique challenge: Members increasingly expect the same personalized…
Operations ArticleOver 2 years old

Hiring an Association Technology Consultant: 4 FAQs

Contributed by Karin Tracy March 13, 2024

Associations rely on powerful technology to drive revenue, manage and recruit members, and optimize marketing efforts. Whether the…
Marketing / Communications ArticleOver 2 years old

Three Steps for Building a Successful Marketing Strategy

Contributed by Karin Tracy September 8, 2022

How does your association market to new members? Do you make posts on social media? Send invitations over…