Author
Katie Bascuas
Katie Bascuas is a former associate editor at Associations Now in Washington, DC.
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LearningArticleOver 5 years old
Why Is It So Hard to Sing “The Star Spangled Banner”?
Katie Bascuas ·
The executive director of the National Association of Teachers of Singing explains why the national anthem is notoriously…
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OperationsArticleOver 5 years old
Productivity Tools to Help Your Work Smarter
Contributed by Katie Bascuas ·
One of the most common frustrations among busy association professionals is a lack of time. With so much…
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OperationsArticleOver 5 years old
Great Productivity Tools: Work Smarter, Not Harder
Katie Bascuas ·
Battling a bloated inbox? Need to send a quick message to a coworker? There’s probably a productivity tool…
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AdvocacyArticleOver 5 years old
Crowdsource: Plumbers For Flint
Katie Bascuas ·
The plumbing industry tackles the Flint water crisis.
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Organizational StrategyArticleOver 5 years old
Expanding Professional Pathways for Members
Contributed by Katie Bascuas ·
Strong partnerships complement strengths and mitigate weaknesses. Even better, though, successful alliances create benefits for external stakeholders as…
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OperationsArticleOver 5 years old
6 Steps to a Complete Website Overhaul
Contributed by Katie Bascuas ·
With an out-of-date website that had largely become a dumping ground for any and all content, the American…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Not an Endangered Species
Katie Bascuas ·
New research shows that email marketing is still a strong player for many organizations, which are planning to…
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FundraisingArticleOver 5 years old
Should You Drop Social Media From Your Fundraising Strategy?
Katie Bascuas ·
A new study suggests you should, but others argue that organizations should not be so quick to discount…
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Career DevelopmentArticleOver 5 years old
Certifications Lead To Higher Salaries, Greater Job Fulfillment
Katie Bascuas ·
A new study found that a majority of professionals who completed an online certification course reported bumps in…
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Business DevelopmentArticleOver 5 years old
Three Steps to Nondues Revenue
Katie Bascuas ·
Steven Worth, president of Plexus Consulting Group, explains three key considerations to keep in mind when growing or…
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Business DevelopmentArticleOver 5 years old
Branching Out: New Paths for Nondues Revenue
Katie Bascuas ·
As associations face pressure to develop new and innovative revenue-generating products and services, the most successful ones are…
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AdvocacyArticleOver 5 years old
Global Spotlight: Audiology Group’s Sound Partnership
Katie Bascuas ·
An international collaboration helps advance the speech-language pathology and audiology professions.
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Organizational StrategyArticleOver 5 years old
American Chiropractic Association’s Website Overhaul
Katie Bascuas ·
Six steps to a complete website overhaul, according to the American Chiropractic Association.
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Organizational StrategyArticleOver 5 years old
Aligning Revenue With Mission
Contributed by Katie Bascuas ·
Associations have never relied on dues as their sole source of income. But with increased competition for their…
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Career DevelopmentArticleOver 5 years old
Embracing A Lateral Career Move for Better Work-Life Balance
Katie Bascuas ·
A new survey of American workers found that many are open to making a lateral career move if…
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Organizational StrategyArticleOver 5 years old
Healthful Workplaces: How Healthy Is Your Office?
Katie Bascuas ·
Research shows that employers can play a role in helping their staff adopt healthful behaviors at the office.
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FundraisingArticleOver 5 years old
Survey Seeks Better Picture of America’s Angel Investors
Katie Bascuas ·
To get a better understanding of who is helping to support America’s startups, the Angel Capital Association is…
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LearningArticleOver 5 years old
Associations Partner On New Journal For STEM Educators
Katie Bascuas ·
The new resource will help showcase the possibilities for in- and out-of-the-classroom educational collaborations within the STEM fields.
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Marketing / CommunicationsArticleOver 5 years old
Society of Women Engineers Help Members Embrace Change
Katie Bascuas ·
When it came time to update its logo, the Society of Women Engineers turned to its history to…
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AdvocacyArticleOver 5 years old
Pediatrician Group Calling on Docs to Screen for Poverty
Katie Bascuas ·
Pediatricians are being asked to check whether families are able to make ends meet every month.
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Career DevelopmentArticleOver 5 years old
3 Tips For Getting The Job Ad Responses You Want
Katie Bascuas ·
If your job ads are going unanswered, consider these tips from an association staffing professional.
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AdvocacyArticleOver 5 years old
American Securities Association Eyes ‘Main Street’
Katie Bascuas ·
The American Securities Association will work to create an even playing field for all sizes of investment banks…
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LearningArticleOver 5 years old
New Tool Lets Members Choose Certification Best for Them
Katie Bascuas ·
With the launch of a selector tool as well as new self-study options, one association is hoping to…
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Marketing / CommunicationsArticleOver 5 years old
Which Association Jobs Are The Hardest To Fill?
Katie Bascuas ·
It depends, according to one staffing professional's insights into the trends and cycles of the association talent market.