Author
Leonard S. Greenberger
Leonard S. Greenberger, a partner at Potomac Communications Group, is an active member of ASAE and previously served two terms on the Communication Section Council.
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MembershipArticleOver 5 years old
Amped-Up Membership Marketing Materials Lead to Growth
Contributed by Leonard S. Greenberger ·
With overall membership stuck at 40,000 for several years and a new strategic goal to grow that number…
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Marketing / CommunicationsArticleOver 5 years old
Employing Rebranding Principles to Better Serve Your Magazine’s Readers
Contributed by Leonard S. Greenberger ·
Following an overall rebranding in early 2015 that involved a new logo and look, the National Association of…