Author
Mark Athitakis
Mark Athitakis, a contributing editor for Associations Now, has written on nonprofits, the arts, and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History and hopes you never qualify for the sequel.
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Report: Members and Associations Split on Tech, Career Support
Momentive Software’s survey found that members hunger for career advancement from associations. But associations deprioritize it.
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How Leaders Can Gain Trust
A new survey suggests that employees are skeptical about CEOs' positive statements. That's not a call for pessimism,…
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Organizational StrategyArticle
Keys to Innovation at Long-Running Associations
After 80, 90, even 100 years, old habits can slow an association down. Two groups share how they…
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How Leaders Can Make the Most of Their Time
Top execs are understandably consumed by every part of an organization. But good time management means knowing when…
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Report: Boards Need More Time for Strategy
The Diligent Institute’s survey found that boards are eager to work on foresight to address financial risk, but…
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How Much Foresight Should a Board Do?
In unsettled times, a board might wonder how far to look ahead. The better question is how well-equipped…
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Marketing / CommunicationsArticle
Time for a Change
An association’s rebranding can better speak to evolving member groups or attract new ones. Either way, research and…
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Report: Cost, Stability Top Meeting Planners’ Agendas
A new survey from American Express finds planners optimistic about the coming year, but watching costs and the…
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How Leaders Can Handle Overwork
Association staffs are often overburdened. Leaders can help by showing the benefits of taking more on, but they…
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Three Tips for Making a Grant Effective
A small medical society couldn’t handle a big grant alone. A smart long-term partnership was able to help.
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Is the Age of the Outspoken CEO Over?
Americans have tired of executives sharing political takes, according to a new survey. But leaders can still make…
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Report: Associations Increasing Advocacy Budgets
The Public Affairs Council’s report on government relations at associations found deeper investments, though staffing remains small.
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How CEOs Can Better Support Their Boards
A new survey suggests that boards get clubby and blame-prone without the proper expertise. The staff leader should…
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Marketing / CommunicationsArticle
Bar Association Launches Short-Form Legal Primers
The New York City Bar Association has launched a video series designed to engage both the public and…
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How to Detect a Selfish Leader
It may be the person you see in the mirror—executives often miss the blind spots that let them…
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Report: Design Around Engagement, Not Age
MCI Group’s research suggests that new products and events should target the kind of career goals of the…
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Marketing / CommunicationsArticle
Keys to a Campaign That Sticks
The National Restaurant Association has launched a wide-ranging awareness campaign, but its structure is within reach of groups…
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Behind an Advocacy Response to Controversy
With license-plate readers sparking heated debate across the country, the Security Industry Association wanted to soften the tone—and…
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How Boards Can Adapt in the AI Era
The technology has brought big changes to associations’ industries. But the response needs to address more than AI.
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Report: Business Travel Increasing, With Caveats
New surveys of travelers and meeting planners suggests that attendees are looking for engagement that goes beyond keynotes…
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How Leaders Can Keep Anxiety at Bay
Stress is abundant in the C-suite, especially these days. A healthy response demands responses that are authentic, not…
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Marketing / CommunicationsArticle
Four Tips for Better Association PR
Media noise is harder than ever to cut through, so public-relations pros have to consider how to make…
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Keys to Association Fundraising
Associations often ask members to pay—but not to donate. One association leader shows how it can work.
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Reports: Gaps Remain in AI Execution
A pair of C-suite surveys reveal concerns about inaccuracies, prompted by shortcomings in data governance.
