Author

Michael Cummings, MBA

Michael Cummings is the principal of Tate/Cummings, a partner in Deco, and the vice chair of ASAE's 2015-2016 Communication Section Council.

Marketing / Communications ArticleOver 5 years old

Making the Most of an Unexpected Marketing Opportunity

Contributed by Michael Cummings, MBA March 15, 2016

Some types of advertising are fun to observe from the sidelines but seem out of reach for most…
Membership ArticleOver 5 years old

Member Retention Tactics: Low Investment, High Impact

Contributed by Michael Cummings, MBA February 23, 2016

How do you know when a member is unhappy? Unfortunately, members tend not to articulate their disappointment; they…
Marketing / Communications ArticleOver 5 years old

Help Wanted: Find Your Next Marketing and Communications Star

Michael Cummings, MBA May 21, 2015

Associations wants to hire people who have the savvy and skills to thrive in today’s evolving marcomm environment.…