Author
Michael Hickey
Michael Hickey is a contributor to Associations Now.
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Marketing / CommunicationsArticleOver 5 years old
TikTok for Associations: NDSS Boosts Community Awareness
At first glance, the popular social media app may not seem a good fit for nonprofits. But the…
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Meetings / EventsArticleOver 5 years old
Five Ways to Level Up Your Virtual Event Moderation
Depending on how it’s used, the chat feature at a virtual event can improve engagement—or simply distract attendees.…
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MembershipArticleOver 5 years old
Increase Your Association Member Retention With Niche Community Insights
Certain online groups produce a highly dedicated member base. Associations can inject that spirit into their membership by…
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Meetings / EventsArticleOver 5 years old
Event Risk Management: Expecting the Unexpected
With events, it’s best to expect the unexpected. These how-tos of preparation and onsite protocols for handling emergencies…
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Marketing / CommunicationsArticleOver 5 years old
How to Work With Influencers: 5 Tips for Partnership
Establishing a fair and mutually beneficial relationship with influencers will help you build a strong partnership. Here’s how…
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Marketing / CommunicationsArticleOver 5 years old
How to Find the Right Micro Influencer for Your Organization
Tracking down an influencer who fits your niche and drives engagement may feel like hunting for a needle…
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Marketing / CommunicationsArticleOver 5 years old
How COVID-19 Has Changed Influencer Marketing—and What It Means for You
The pandemic has made brand authenticity paramount, increasing influencer demand and placing a higher emphasis on credibility. Here’s…
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Conscious InclusionArticleOver 5 years old
Creating a Workplace Culture That Welcomes Sensitive Discussions
Your workforce may want an open dialogue on hot-button topics. But without an inclusive and trusting environment, tensions…
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Career DevelopmentArticleOver 5 years old
Supporting Women in the Workplace in a COVID-19 World
COVID-19 has had a particularly negative impact on working women, causing many to leave the workforce or experience…
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Career DevelopmentArticleOver 5 years old
Five Ways to Brag (Without Being a Braggart)
There’s an artful way to brag about yourself without having to condescend, one-up, or put down others. Use…
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LearningArticleOver 5 years old
Reentry Anxiety May Affect Return to the Office
It’s been a long time since professionals have worked together in a shared space, and returning to that…
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Marketing / CommunicationsArticleOver 5 years old
Generation Z Wants to Know Your Mission—Are You Doing Enough to Highlight It?
A communications strategy that clearly defines your organization’s values and how you bring them to life can help…
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Meetings / EventsArticleOver 5 years old
Is “Asynchronous” the Future of Meetings?
The shift to virtual events has given rise to a meeting format where discussions aren’t held in real…
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MembershipArticleOver 5 years old
What Does Generation Z Look For in Online Communities?
Young people want open discussion, inclusivity, and meaningful experiences. Use these tips to provide your young members with…
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Marketing / CommunicationsArticleOver 5 years old
Young People Don’t Trust Institutions. Here’s How Your Association Can Break Through the Trust Barrier.
Generation Z is wary of “fake news,” misinformation, and false advertising. Associations must demonstrate honesty and authenticity to…
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Marketing / CommunicationsArticleOver 5 years old
How to Kondo Your Website for a Better User Experience
Like your home, your website needs a regular decluttering to “spark joy” in its visitors. Use these tips…
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Marketing / CommunicationsArticleOver 5 years old
How to Conduct an Effective Content Audit
Without a clear plan, a content audit can become a complicated, arduous task. Use these tips to lead…
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Career DevelopmentArticleOver 5 years old
What Is Flextime? And How to Do It Right
Flextime gives employees the opportunity to set their own schedules. To make the most of this working arrangement,…
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Organizational StrategyArticleOver 5 years old
How to Offer Your Staff the Right Kind of Flexibility
You want to give your employees freedom, but you may not know exactly what that should look like.…
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Executive LeadershipArticleOver 5 years old
Four Tactics for Becoming a More Flexible Manager
The workplace has transformed in the past year, which means managers need to change, too. Here’s how to…
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Meetings / EventsArticleOver 5 years old
Five Tactics That Will Make Your Workspace More Collaborative
Is your organization planning a return to the office? Use this time to reimagine your space to better…
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Meetings / EventsArticleOver 5 years old
Five Ways to Connect With Colleagues—Without More Screen Time
Employees battling Zoom fatigue? In an age of remote work already filled with screen time, there are still…
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Meetings / EventsArticleOver 5 years old
How to Create a “Set” for Virtual Meetings
By investing in a professional remote setup, speakers can improve the virtual event experience for attendees (and themselves).
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LearningArticleOver 5 years old
Five Remote Work Rituals for Spring
As many association professionals continue to work from home, they’re looking for new ways to battle burnout, Zoom…
