Author
Michael Hoffman
Michael Hoffman is the founder and CEO of Gather Voices in Chicago.
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Marketing / CommunicationsArticle
Proof Versus Promise
Every association website says the same thing. Best-in-class education. Unmatched networking. A certification that changes careers. None of…
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Don’t Let the Story End When at the Fly-In
Advocacy fly-ins are one of the most powerful experiences associations create for their members. Bringing constituents face to…
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Marketing / CommunicationsArticleOver 5 years old
Adding Action to Your Association With User-Generated Videos
Right now, we’re in the midst of a general decline in trust that has impacted almost every organization.…
