Author
Nikki Golden, CAE
Nikki Golden, CAE, is a strategist with Association Laboratory in Chicago and a member ASAE’s Marketing Professionals Advisory Council.
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Protecting Your Copyright From AI Tools
One of the most pressing challenges associations face with AI is the looming threat to copyright protection. In…
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MembershipArticleOver 2 years old
Initial Steps for Putting Your Member Data to Work
Data has long been important to associations as it drives fundamental operations like billing, renewals, and member information.…
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Marketing / CommunicationsArticleOver 5 years old
Effective Strategies for Marketing Virtual Events
When the world shut down in March 2020, many associations were left to consider how to turn an…
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MembershipArticleOver 5 years old
Lessons From an Early Adopter of the Open-Access Publishing Model
Academic associations and societies often publish journals to provide research to the widest audience possible. In the past,…
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MembershipArticleOver 5 years old
How to Better Communicate the Value of Your Association to Members
Many associations are faced with a challenge similar to the American Association of Pharmaceutical Scientists: Members have to…
