After a backlash, Patreon learns that changing a member payment model isn’t as easy as it looks—and apologizes to its users. Also: Marketing automation saves you time so you can deliver a better experience.
Before you try a bunch of new tactics to boost your online community engagement metrics, you need to diagnose the problem first. Also: why technology alone isn’t enough to remedy accessibility issues at your events.
As an association executive, you may not think of yourself as a founder, but Harvard Business Review argues why you should to be more effective. Also: Instagram puts hashtags front and center.
Director Greta Gerwig’s heartfelt letters to major musicians asking for music rights for her movie can teach us all a little something about asking for a favor. Also: how not to annoy your members.
Inspiring trust in your employees doesn’t have to be complicated. Simply displaying a few key traits can go a long way to gaining their confidence. Also: engaging ways to show gratitude to donors.
Are your members members in name only? Here's how to develop an authentic sense of belonging. Also: How to manage your association's rainy day fund.
“Artificial intelligence” gets picked as one association’s marketing word of the year. Also: How the IoT is disrupting the event space.
The Wall Street Journal reconsiders how it talks about millennials. Also: The Event Manager Blog reveals why you should stop using certain words to describe your amazing, phenomenal, great meetings.
If social media delivers you more doom and gloom than inspiration, check out these tips for rediscovering the joy that it used to bring. Also: why keynote speeches are shrinking.
Don’t miss these tactics for getting event sponsors to re-sign for next year. Also: The key to employing a better team may come down to changing your interview style.