Author
Samantha Whitehorne
Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC.
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Meetings / EventsArticleOver 5 years old
Destination: Charlotte
Samantha Whitehorne ·
Plan an unforgettable meeting in North Carolina’s Queen City.
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Conscious InclusionArticleOver 5 years old
Meetings Memo: Everyone’s Welcome
Samantha Whitehorne ·
3 steps to creating a more inclusive event.
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Career DevelopmentArticleOver 5 years old
An Event-Focused Solution to Closing the Skills Gap
Samantha Whitehorne ·
Recognizing an imminent labor shortage in its industry, the National Kitchen and Bath Association launched a conference program…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Customer Engagement
Samantha Whitehorne ·
The Professional Association for Customer Engagement’s Annual Convention & Expo begins next week in San Antonio.
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Meetings / EventsArticleOver 5 years old
Should Associations Offer Conference Subscription Packages?
Samantha Whitehorne ·
Major League Baseball teams have started offering Netflix-style ticket subscription packages to boost attendance numbers and attract younger…
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Executive LeadershipArticleOver 5 years old
Conference Circuit: Continuing Education Pros
Samantha Whitehorne ·
The University Professional & Continuing Education Association’s 104th Annual Conference begins next week in Seattle. Attendance is expected…
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Meetings / EventsArticleOver 5 years old
Help Prospects Make the Case for Attending Your Conference
Samantha Whitehorne ·
Convincing prospective attendees to come to your conference is one thing; selling their bosses on it is something…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Nanny Knowledge
Samantha Whitehorne ·
The International Nanny Association’s 34th Annual Conference begins next week in New Orleans. Attendance is expected to top…
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Meetings / EventsArticleOver 5 years old
International Women’s Day: How the Meetings Industry Is Doing Its Part
Samantha Whitehorne ·
The global meetings industry is predominantly female. In honor of today’s celebration of the impact women make worldwide,…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Electric Co-Ops
Samantha Whitehorne ·
The National Rural Electric Cooperative Association’s 2019 Annual Meeting begins next week in Orlando. Attendance is expected to…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Bank Insurance
Samantha Whitehorne ·
The Bank Insurance and Securities Association’s 2019 Annual Conference starts next week in Florida. Attendance is expected to…
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Meetings / EventsArticleOver 5 years old
Destination: Memphis
Contributed by Samantha Whitehorne ·
• Central convention center. The Memphis Cook Convention Center, located downtown with views of the Mississippi River, features 31 meeting rooms,…
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LearningArticleOver 5 years old
What Women and Men Value as Attendees
Samantha Whitehorne ·
New research shows that women and men value different things when they attend exhibitions and conferences. Associations can…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Geriatric Psychiatry
Samantha Whitehorne ·
The American Association for Geriatric Psychiatry’s 2019 Annual Meeting starts next week in Atlanta. Attendance is expected to…
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Meetings / EventsArticleOver 5 years old
Lessons From a Behind-the-Scenes Look at the World’s Biggest Events
Samantha Whitehorne ·
The Netflix documentary series 7 Days Out gives takes viewers behind the scenes in the week leading up…
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Meetings / EventsArticleOver 5 years old
The Challenges of Event Data
Contributed by Samantha Whitehorne ·
Here’s a problem: Almost 90 percent of senior association event planners are struggling to get what they want…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: ATM World
Samantha Whitehorne ·
The ATM Industry Association’s US Conference 2019 starts next week in Orlando, Florida. Attendance is expected to exceed…
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LearningArticleOver 5 years old
There’s Good News for Conference Content, and a Warning, in New Report
Samantha Whitehorne ·
The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Commencement Officers
Samantha Whitehorne ·
The North American Association of Commencement Officers’ 2019 Annual Conference begins next week in Reno, Nevada.
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Meetings / EventsArticleOver 5 years old
Destination: Memphis
Samantha Whitehorne ·
Memphis, Tennessee’s second-largest city, is sure to charm your meeting attendees.
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Meetings / EventsArticleOver 5 years old
Meetings Memo: Driven for Data
Samantha Whitehorne ·
A flood of event data is both an opportunity and a challenge.
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Meetings / EventsArticleOver 5 years old
Why Speaker Preparation Is A Must
Samantha Whitehorne ·
Preparing speakers for your association’s conference is a necessary step, but it can be one that’s overlooked. By…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Traffic Safety
Samantha Whitehorne ·
The American Traffic Safety Services Association’s 49th Annual Convention & Traffic Expo begins next week in Tampa, Florida.…
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Meetings / EventsArticleOver 5 years old
Three Do’s of Attendee Onboarding
Samantha Whitehorne ·
Like new employees, first-time conference attendees will benefit from a smooth and successful onboarding experience. Some ideas for…