Author
Sarah Sain, CAE
Sarah Sain, CAE, a contributing writer for Associations Now, is the senior manager of marketing and communications at the Association of Old Crows.
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Marketing / CommunicationsArticle
What AI Means for Your Marketing Team (and Your Next Hire)Â
AI is shifting marketers from doing the work to directing it. What AMA’s 2026 careers report means for…
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What Happens When Event Teams Help Set the Strategy, Not Just Execute It
The people closest to your events have insights leadership can’t afford to ignore.
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Organizational StrategyArticle
Why Messaging Should Be a Part of Your Core Brand Strategy
Associations focus on perfecting their visuals, but it’s the words that define who they are. Here’s why consistent,…
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Organizational StrategyArticle
Risk, Resilience, and How to Find Opportunity in Upheaval
Disruption isn’t slowing down. Associations must rethink their relationship with risk to thrive amid ongoing change.
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Marketing / CommunicationsArticle
Honoring Legacy, Embracing Change
What ACOG’s first major rebrand in 75 years can teach long-standing associations.
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Marketing / CommunicationsArticleOver 1 year old
More Engagement, Same Challenges Face Associations
New research reveals that, despite more frequent and innovative outreach efforts, many associations still struggle to overcome communication…
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MembershipArticleOver 1 year old
Intentionality and Intimacy: The Keys to Virtual Networking Success
When digital networking fails, it’s not the technology that needs fixing, experts say — it’s the approach.
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MembershipArticleOver 1 year old
How Associations Can Embrace Automation While Strengthening Human Connection
Fast-track efficiency without leaving your community behind.
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Organizational StrategyArticleOver 1 year old
From Values Statements to Lived Experience: Building Culture That Actually Works
With initiatives like Well-Being Day, the American Association of Veterinary Medical Colleges discovered how living your values transforms…
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Meetings / EventsArticleOver 1 year old
When Less Becomes More: The Case for Strategic Event Consolidation
Driven by member feedback, The Vision Council’s event consolidation reveals how associations can refocus on what attendees value…
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The Future of Work: Balancing AI Automation With Human Connection
How association leaders can drive ethical AI transformation.
